Hardware Podcasts

How to Mind your Packaging, Branding, (and the Font) with Designer and Agency Owner Kirk Visola

The Startup CPG Podcast · 30 Aug 2021 · 36m · Episode 1

What this episode covers

Kirk Visola, founder of the design agency Mind the Font, shares his journey from corporate graphic design to running his own firm, emphasizing the importance of brand strategy, naming, and product readiness before investing in packaging design. He advises CPG founders to secure their name and product formulation first, then build a brand story, noting that design is the final layer of execution. Visola also discusses how to vet design partners, the necessity of clear contracts to protect scope and payment, and the value of community engagement through platforms like Clubhouse and Slack.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Mind the Font, Startup CPG, E. & J. Gallo Winery, Safeway, Purina, Motorola, Dole, Mike's Hard Lemonade, Foster Farms
Products
Iomega Zip Drives
Also
Brandon Hernandez, Andy Kurtts, Daniel, Unsplash

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