Hardware Podcasts

27 - Kirk Visola from Mind The Font

People of Packaging · 19 Jun 2020 · 49m

What this episode covers

Kirk Visola, founder of the creative design agency Mind the Font, discusses his journey from a pre-med student to a packaging and branding expert, emphasizing that design is a form of visual problem-solving. He shares insights on the importance of collaboration boundaries, warning against 'Frankenstein' designs created by committee, and advocates for respectful client relationships that value a designer's time and expertise. Visola also details his 'Empowered Initiative,' a program offering free branding services to three Black-owned businesses to help level the playing field in the saturated CPG market.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Mind the Font
Products
Empowered Initiative, Sonnyar Chips, Zola
Also
San Jose State

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