Hardware Podcasts

Founder Feature: Lex Evan of Lexington Bakes

The Startup CPG Podcast · 1 May 2026 · 29m · Episode 299

What this episode covers

Lex Evan, founder of Lexington Bakes, discusses his transition from a 20-year graphic design career at Johnson & Johnson to creating luxury baked goods with radical ingredient transparency. He explains his trademarked 'no naughty ingredients' philosophy, the decision to print supplier logos like Nielsen-Massey and Artisana on packaging, and the recent shock of his co-manufacturer going out of business. Evan shares how staying true to his vision led to winning a NEXTY Award at Expo West and offers advice on protecting time as a solo founder.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Lexington Bakes, Johnson & Johnson, Nielsen-Massey, Artisana
Products
KitchenAid
Also
NEXTY Award, Expo West

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