195 - Women owned Sustainable Packaging conversation with CEO Heather Fritzsche
Heather Fritzsche, CEO and co-founder of the Spearhead Group, explains how her company pivoted from promotional products to specialized, sustainable packaging for the spirits industry. She details the 'Bottle to Bag' initiative, which transforms post-consumer PET water bottles into consistent, branded luxury bags, solving the color-matching challenges of recycled materials. Fritzsche also discusses the launch of Spearhead Project Earth, a nonprofit focused on cleaning garbage from an island in the Delaware River to prevent ocean pollution.