141 - Kieran White from Return Protocol formerly at Lasso Loop

People of Packaging · 7 Jul 2022 · 29m

What this episode covers

Kieran White, formerly COO of Lasso Loop, discusses the company's mission to create a decentralized circularity system for home recycling. He explains how Lasso Loop’s appliance scans, cleans, and processes recyclables like PET bottles at the source to ensure 100% pure recycled material. White details the business model, including the $3,500 prototype cost and plans to offset this through resale revenue and carbon credits. The conversation also touches on his background at Tesla’s recycling division and his perspective on the challenges of traditional municipal recycling streams.

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