An Interview with Christina Cyr
Christina Cyr, CEO of Detour and creator of the Circle Phone, discusses the development of a circular, dual-display smartphone and her recent experience exhibiting at CES. She details the challenges of sourcing components from large vendors like Qualcomm, navigating complex tariff codes for batteries and LCDs, and the financial realities of hardware startups, including high NRE costs and the difficulty of getting support for low-volume production. Cyr also shares lessons learned from her first Kickstarter campaign, particularly regarding market validation and the pitfalls of gendered marketing assumptions.