Herschel Supply Co.: Jamie and Lyndon Cormack
Brothers Jamie and Lyndon Cormack, founders of Herschel Supply Co., explain how they identified a gap for stylish, simplified travel goods and bootstrapped their company from 2009. They reverse-engineered competitors by ripping apart bags, found a Chinese manufacturer through Google, and launched at the 2010 Agenda trade show in New York, securing early orders from retailers like Urban Outfitters and Nordstrom. The brothers discuss scaling from a two-person team to a global brand, navigating the financial risks of large initial production runs, and pivoting to 95% sustainable materials during the COVID-19 pandemic.