104 - The Packaging News talking aluminum and paper shortages and Waste360

People of Packaging · 4 Feb 2022 · 18m

What this episode covers

Hosts Adam Peak, Corey Connors, and Avelio Matos discuss current packaging industry news, focusing on aluminum and paper shortages. They debate whether water brands like Liquid Death truly need aluminum cans given supply constraints affecting beer and energy drink manufacturers, and highlight the misconception that aluminum cans are plastic-free due to internal liners. The hosts also address paper shortages, advising brands to diversify suppliers and forecast orders, while promoting the Waste360 conference and their own community initiatives.

Other shows on the same ground, closest first.

  • Making It · 49m

    Episode 307: Use this thing-ama-jiggy to cut this doo-hickey

    Jimmy Diresta, Bob Clagett, and David Picciuto discuss their current projects, including Diresta's outhouse build, Clagett's shop tips video, and Picciuto's outdoor steel-and-cedar swing. The hosts analyze the severe lumber and resin shortages driving up material costs, citing supply chain bottlenecks and price gouging, while also sharing stories about sourcing Baltic birch plywood and managing large-scale production materials. They conclude by discussing post-pandemic travel plans, highlighting upcoming visits to Maker Central and Maker Faire, and recommending creators like Izzy Swan, Musty, and Alec Steele.

  • How I Built This · 1h 19m

    Liquid Death: Mike Cessario

    Mike Cessario, founder of Liquid Death, explains how he leveraged his advertising background to create a viral canned water brand by targeting the 'extreme' aesthetic of beer and energy drinks. After failing with a brandy startup and finding no US co-packers for canned spring water, he validated demand through a mock Facebook campaign before raising capital to launch. The company scaled rapidly by shifting from Austrian co-packing to US sources, navigating supply chain crises, and building a moat through entertainment-driven branding rather than product differentiation.

  • The Startup CPG Podcast · 43m

    Looking on the Starryside with co-founders Liz Seelye & Erin Fasano

    Starryside co-founders Liz Seelye and Aaron Pisano discuss launching Star Water, an organic, immunity-boosting beverage for kids in 8-ounce aluminum cans. They detail their journey from prototyping flavors with a former Ben & Jerry’s expert to navigating the 2022 can shortage and finding a co-packer willing to handle small, flat-beverage runs. The founders explain how they leveraged the Startup CPG community and Expo West’s Alley Rally to validate their product, secure feedback, and build relationships with retailers and media.

  • The Startup CPG Podcast · 40m

    #262 - Beverage Manufacturing Lessons with BevSource's Bob Williams

    Bob Williams, a beverage manufacturing expert from BevSource, joins host Daniel Scharff to discuss common and costly mistakes beverage brands make with co-packers. They detail how to diagnose 'leaker' cans, emphasizing that seam check reports and calibrated equipment are critical for identifying root causes like secondary corrosion. The conversation covers the dangers of co-packers deviating from process authority letters, such as skipping tunnel pasteurization, and provides a checklist for vetting facilities before signing agreements. Finally, they address scaling strategies, including co-investing in production lines and the importance of early shelf-life stability testing.

  • The Startup CPG Podcast · 39m

    Founder Feature: Justin Wolff of Junk Theory

    Justin Wolff, co-founder of Junk Theory, explains his mission to end the plastic era in beauty by creating the first skincare line entirely packaged in aluminum. He details the brand's genesis, which stemmed from his previous social enterprise work and a realization that 'clean beauty' often ignored packaging waste. Wolff discusses the challenges of developing curbside-recyclable metal packaging, avoiding white-label formulas, and achieving organic growth through PR and radical ingredient transparency rather than paid ads. He also shares insights on fundraising, retail strategy, and the importance of product quality to drive impact.

The summary, chapters and topics are generated from the episode’s audio by this directory, not written by People of Packaging. The episode itself belongs to its publisher.