106 - How do labels help sustainability with Kyle Strenski and Ashley Drew from UPM Raflatac

People of Packaging · 11 Feb 2022 · 32m

What this episode covers

Kyle Strenski, Business Director, and Ashley Drew, Sustainability Manager, from UPM Raflatac, discuss how labels impact sustainability and recycling efficiency. They explain that wash-off adhesives are critical for maintaining high-quality PET flakes, whereas permanent adhesives and paper labels degrade material quality, preventing bottle-to-bottle recycling. The guests highlight UPM Raflatac’s Forest Film, a bio-based polypropylene made from wood pulping byproducts, and their RaP Cycle program, which recycles release liners to support a circular economy.

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