Founder Feature: Woo Pailet of LOO

The Startup CPG Podcast · 15 Nov 2024 · 33m · Episode 94

What this episode covers

Woo Pailet, co-founder and head of marketing for LOO, explains how a four-person founding team created a plant-based, flushable wipe brand with fully recyclable packaging to combat microplastic pollution. She details the rigorous R&D process, including GD4 compliance testing for flushability and the selection of natural plant pulp fibers, as well as the challenges of finding manufacturers willing to produce a novel format. Pailet discusses the company's bootstrapped financial model, their strategy of destigmatizing wipes through premium design and targeted sampling in New York City, and their upcoming participation in Expo West.

Most relevant to

early-stage companies

Topics

Mentioned

Companies: Pop Up Grocer, Happier Grocery, Nootopia
Products: LOO
Also: GD4, Expo West, Dieline

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Founder Feature: Woo Pailet of LOO

What this episode covers

Most relevant to

Topics

Mentioned

Related episodes from other shows

319 - the Legendary Michael Houston went from Engineer to Entrepreneur and invented a shower on the go!

177 - Corey Scholibo talks about women's health and sustainability, Co Founder of Wile Women

299 - EarthKind is a truly sustainable company from the farm, doing no harm

156 - Can Tru.Earth eliminate plastic from the home? Brad Liski thinks so!

320 - CAN THEY SOLVE IT?!? SmartSolve helps companies leave no trace!