Hardware Podcasts

156 - Can Tru.Earth eliminate plastic from the home? Brad Liski thinks so!

People of Packaging · 26 Sept 2022 · 27m

What this episode covers

Brad Liski, co-founder and CEO of True Earth, explains how his company eliminated plastic from home cleaning products by innovating with water-soluble sheets packaged in cardboard sleeves. He details the rapid scaling from a garage startup to 78 countries and 6,000 retail locations, highlighting the supply chain challenges of transitioning from plastic to paper-based materials. Liski also discusses the company's 'clean giving' ethos, including donating millions of loads of detergent to vulnerable communities and organizing coastal cleanups to combat plastic pollution.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
True Earth, Mars Corporation, Publix, Kroger, Giant, Amazon
Also
Ocean Wise, San Francisco Baykeepers

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