Taming the Dragons whilst Saving the Planet
Lisa Hicks, founder of SNOAP, explains how she turned a lockdown frustration with slippery, unhygienic solid soap bars into the world’s first solid soap and shampoo dispenser. She details the development of seven prototypes to achieve a durable, 25-year lifespan and the rigorous due diligence required before appearing on Dragons' Den. After the episode aired, Hicks managed a massive surge in direct-to-consumer orders and secured investment from Deborah Meaden and Peter Jones to drive global expansion.