Hardware Podcasts

Policygenius: Jennifer Fitzgerald

How I Built This · 24 May 2021 · 1h 18m

What this episode covers

Jennifer Fitzgerald, co-founder of Policygenius, explains how she and partner Francois de Lame left McKinsey to build an online insurance marketplace, starting with a focus on disability insurance. They initially struggled to raise venture capital, facing rejection from VCs who didn't understand the market, before raising a $735,000 angel round and eventually a $5 million Series A. The company succeeded by leveraging content marketing, building relationships with personal finance bloggers, and creating educational content to drive organic traffic, eventually expanding into life insurance and raising over $100 million in total funding.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Policygenius, McKinsey, World Bank, Expedia, Kayak, Oscar, Xenefits, Prudential, MetLife, Progressive, Amazon, Netflix
Products
Know It Owl
Also
Peace Corps, Fincon, New York Times

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