Hardware Podcasts

Founder Feature: Daniela Suarez of iCalm

The Startup CPG Podcast · 1 Nov 2024 · 37m · Episode 90

What this episode covers

Daniela Suarez, co-founder of iCalm Health, explains how she developed a high-potency natural stress relief shot after a stress-induced tumor made her realize existing supplements were too weak or tasted terrible. She details the years-long formulation process, including working with a specialized flavorist to mask bitter herbs like magnesium, and discusses their DTC launch strategy via a private Facebook community and e-commerce. Suarez also shares a painful lesson about being scammed by celebrity Chet Hanks, emphasizing the importance of founder community trust and warning against paying upfront for endorsements.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
iCalm Health
Products
iCalm Stress Relief Shot
Materials
Mountain Ash Berry
Also
Chet Hanks, Discotopia, Nootopia

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