Hardware Podcasts

How I Built Resilience: Kara Goldin of Hint

How I Built This · 1 Apr 2021 · 21m

What this episode covers

Kara Goldin, founder and CEO of Hint, explains how she launched the unsweetened flavored water brand after quitting diet soda to improve her health. She details the challenges of entering the saturated beverage industry without prior experience, specifically the difficulty of convincing retailers to stock a new category and the technical hurdle of creating a preservative-free product using real fruit. Goldin also discusses how Hint navigated the pandemic by leveraging its automated US-based manufacturing and pivoting aggressively to direct-to-consumer sales, which tripled during the crisis.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
America Online, Whole Foods, Target, Walmart, Sam's Club, Aldi, Google, Uber
Products
Hint

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