Dang Foods: Vincent and Andrew Kitirattragarn
Vincent and Andrew Kitirattragarn, co-founders of Dang Foods, explain how they scaled their Asian-inspired snack brand from a home kitchen experiment to over 10,000 retail locations. Vincent details the origin of their coconut chips and the strategic pivot to rice crackers and keto-friendly energy bars, while Andrew discusses the operational challenges of scaling production and managing supply chain disruptions. The brothers recount the costly failure of their vacuum-fried onion chips, the serendipitous boost from social media influencers, and the internal family dynamics that required therapy to resolve as they grew the company.