Founder Feature: Sashi Kumar, Brittney Lim, and Jim Giberson of Tamarind Heads

The Startup CPG Podcast · 20 Sept 2024 · 38m · Episode 78

What this episode covers

Sashi Kumar, Brittney Lim, and Jim Giberson, co-founders of Tamarind Heads, discuss their journey from a Dartmouth business school project to launching a tamarind-based barbecue and hot sauce brand. They detail the complex proprietary process of sourcing whole tamarind pods and developing a manufacturing line that preserves the fruit's flavor without using concentrates, which won a Sofi Gold Award. The founders explain their strategy for scaling production, managing supply chain logistics, and expanding into retail through specialty stores and trade shows like Fancy Food Show, while maintaining a bootstrapped model and preparing for future funding rounds.

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