Hardware Podcasts

Sir Kensington's: Scott Norton and Mark Ramadan

How I Built This · 23 Oct 2023 · 1h 35m

What this episode covers

Scott Norton and Mark Ramadan, co-founders of Sir Kensington's, explain how they used a fictional British aristocrat backstory to differentiate their gourmet ketchup from Heinz. After struggling to gain traction with ketchup alone, they launched a premium mayonnaise line that became the company's primary revenue driver, enabling them to scale and eventually sell to Unilever for $140 million. The episode details their early prototyping, distribution challenges, and the co-founder tensions that arose during scaling.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
Heinz, Unilever, Whole Foods, Williams Sonoma, Dean and DeLuca, Stonewall Kitchen, Cargill, Lehman Brothers, McKinsey, Mother New York, Kraft Heinz, Hugh, Mondelēz
Products
Hellmann's, Best Foods

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