Hardware Podcasts

Leading through radical change with Julia Hartz of Eventbrite

How I Built This · 19 Oct 2023 · 48m

What this episode covers

Julia Hartz, co-founder and CEO of Eventbrite, recounts how the company survived the pandemic by pivoting from live ticketing to supporting virtual events and fundamentally resetting its strategy to focus on 'super creators'—frequent event organizers. She details the decision to lay off half the workforce, raise significant capital despite being a public company, and shift the business model toward a two-sided marketplace with marketing tools like Eventbrite Boost. Hartz also discusses the challenges of leading a remote-first organization, managing stock price volatility, and navigating the complexities of freedom of assembly and corporate political neutrality.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Eventbrite, U.S. Bank, LinkedIn, Canva, Etsy, Microsoft
Products
Eventbrite Boost, Bud Light

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