65 - Beth Smith, CEO of Sticker Giant

People of Packaging · 29 Jun 2021 · 45m

What this episode covers

Beth Smith, CEO of Sticker Giant, discusses her non-traditional career path from UPS to therapy and back to business, and how she applies these experiences to lead the Longmont-based sticker and label manufacturer. She explains Sticker Giant's 'five rights' management philosophy, their commitment to printing political neutrality, and their strategic focus on featuring underrepresented founders through their blog and podcast. The conversation highlights the company's rapid growth during the pandemic, shifting from promotional stickers to labels, and their efforts to foster a diverse, inclusive, and fun workplace culture.

Mentioned

Companies
Sticker Giant, Continuum XR, UPS, Zingerman's Delicatessen
Also
Liberty University, Naropa University, Ari Weinzweig, TLMI

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