Hardware Podcasts

Love’s next chapter with Whitney Wolfe Herd of Bumble

How I Built This · 26 Oct 2023 · 46m

What this episode covers

Whitney Wolfe Herd, founder and CEO of Bumble, discusses how the company pivoted its product and marketing strategies during the pandemic to survive the halt on in-person meetups. She explains her leadership journey as the youngest female founder to take a company public, balancing the demands of a public company with new motherhood and health challenges. Herd details Bumble's strategic shift toward integrating artificial intelligence to foster healthier, more confident human connections rather than replacing them, aiming to reduce loneliness and toxicity in dating.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Blackstone, Planned Parenthood
Products
Bumble, Zoom, Duolingo, Headspace, Calm

Related episodes from other shows

Other shows on the same ground, closest first.

  • The Startup CPG Podcast · 41m

    Founder Feature: Zoe Levin of Bim Bam Boo

    Zoe Levin, founder and CEO of Bim Bam Boo, discusses building a tree-free paper company from the ground up, leveraging her family's history in the industry to avoid past pitfalls. She details the strategic pivot from a niche vulva-health messaging to a broader sustainability and convenience-focused brand, which enabled expansion into major retailers like Whole Foods and Target. Levin also shares insights on product innovation, specifically designing packaging with handles and cup-holder-friendly formats to solve consumer pain points, and her approach to bootstrapping before securing growth capital.

    Packaging designMarketing & brand
    6 chapters

  • The Startup CPG Podcast · 41m

    Founder Feature: Veena Krishnan and Whitney McElwain of Daybird

    Veena Krishnan and Whitney McElwain, co-founders of Daybird, discuss their 'anti-beauty' brand and its flagship product, the 4-in-1 Serum Skin Tint, which combines skincare, SPF 50, and sheer tint. They explain their strategy of targeting non-traditional beauty consumers through retail partners like Urban Outfitters and preparing for the Natural Products Expo West (Naturally Source) trade show. The founders also share insights on managing influencer attrition, the importance of community support for founders, and prioritizing self-care in the early stages of building a CPG company.

    Marketing & brandDirect-to-consumer & e-commerce
    6 chapters

  • People of Packaging · 32m

    290 - Taylor Foxman is the master connector for CPG's!

    Taylor Foxman, founder of The Industry Collective, explains her unique business model of connecting 80 beverage and cannabis CEOs with investors, media, and partners without traditional marketing or a public-facing persona. She details her background in PR for brands like Jameson and Beyond Meat, and how she leverages this network to help underrepresented founders navigate fundraising and brand visibility. Foxman emphasizes the importance of creating 'good news' through consistent press releases and maintaining levity to support founders through the high-pressure CPG landscape.

    Direct-to-consumer & e-commerceMarketing & brand
    7 chapters

  • Product Startup · 53m

    019: Organic haircare products with Susana Stewart & Caroline Maina of Fro Butter

    Susana Stewart and Caroline Maina, founders of FroButter, discuss launching an organic haircare line for curly textures, starting from a cosmetologist-client relationship and developing four functional butters over two years. They detail their pivot from scent-based to function-based product categorization, their strategy of using micro-influencers and organic social media growth, and their decision to keep manufacturing and fulfillment in-house to maintain quality and customer service. The episode highlights their bootstrapped funding, trademarking efforts, and the importance of balancing entrepreneurship with personal wellbeing.

    Validation & product-market fitMarketing & brand
    10 chapters

  • IoT For All Podcast · 31m

    How the IoT Market is Changing | IoT Marketing's Tiffani Neilson | Internet of Things Podcast

    Tiffani Neilson, CMO at IoT Marketing, discusses the rapid evolution of the IoT landscape, noting how the pandemic accelerated exponential growth in connectivity and AI integration. She explains the market's shift from fragmented components to end-to-end solutions to simplify deployment and improve security, while highlighting the challenges of market consolidation and the sticky nature of deployed IoT systems. Neilson also outlines how IoT Marketing adapts to these changes through virtual events and targeted marketing strategies that emphasize education and thought leadership.

    Connected products & IoTMarketing & brand
    8 chapters

The summary, chapters and topics are generated from the episode’s audio by this directory, not written by How I Built This. The episode itself belongs to its publisher.