Hardware Podcasts

How the IoT Market is Changing | IoT Marketing's Tiffani Neilson | Internet of Things Podcast

IoT For All Podcast · 23 Apr 2024 · 31m · Episode 341

What this episode covers

Tiffani Neilson, CMO at IoT Marketing, discusses the rapid evolution of the IoT landscape, noting how the pandemic accelerated exponential growth in connectivity and AI integration. She explains the market's shift from fragmented components to end-to-end solutions to simplify deployment and improve security, while highlighting the challenges of market consolidation and the sticky nature of deployed IoT systems. Neilson also outlines how IoT Marketing adapts to these changes through virtual events and targeted marketing strategies that emphasize education and thought leadership.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
IoT Marketing, Core, Twilio, Nvidia
Also
Green Things Summit, Intelligent Thinking AI Summit

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