Hardware Podcasts

019: Organic haircare products with Susana Stewart & Caroline Maina of Fro Butter

Product Startup · 20 Sept 2016 · 53m

What this episode covers

Susana Stewart and Caroline Maina, founders of FroButter, discuss launching an organic haircare line for curly textures, starting from a cosmetologist-client relationship and developing four functional butters over two years. They detail their pivot from scent-based to function-based product categorization, their strategy of using micro-influencers and organic social media growth, and their decision to keep manufacturing and fulfillment in-house to maintain quality and customer service. The episode highlights their bootstrapped funding, trademarking efforts, and the importance of balancing entrepreneurship with personal wellbeing.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Mako Design + Invent, Amazon
Products
FroButter, Motivo
Also
Instagram, Facebook, YouTube

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