Hardware Podcasts

Briogeo Hair Care: Nancy Twine (2020)

How I Built This · 4 Dec 2023 · 1h 13m

What this episode covers

Nancy Twine, founder of Briogeo, explains how a personal tragedy and her mother's legacy inspired her to launch a natural hair care brand after leaving a career at Goldman Sachs. She details the struggle to find a contract manufacturer willing to formulate products without sulfates or silicones, leading to a pivot from 15 SKUs to 4 core products. Twine describes securing initial funding from investor Phil Palmetto and using a Cosmoprof trade show to secure her first retail order from Urban Outfitters, which eventually led to a landmark partnership with Sephora.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Goldman Sachs, Sephora, Urban Outfitters, Wella Company
Products
Briogeo, Ipsy
Also
Cosmoprof, EcoCert

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