S6E48 Brent Lavin | Bridging Engineering & Commercialization
Brent Lavin, Director of Strategic Growth at BD, discusses his transition from electrical engineering to product management and commercialization in the MedTech industry. He shares anecdotes from his time at GE Healthcare and BD about balancing engineering sophistication with user needs, such as optimizing MRI bore size for patient comfort rather than just image quality. Lavin also covers the complexities of M&A integration, the importance of filtering engineering 'noise' to find product-market fit, and emerging opportunities in non-invasive ablation and ambulatory surgery centers.