#041 - How to use lean startup principles to start the world’s first VR cinema franchise, with Dimitri Nabatov of WeAreCinema, Switzerland

The Hardware Entrepreneur · 8 Nov 2017 · 34m

What this episode covers

Dimitri Nabatov, founder and CEO of WeAreCinema, explains how he applied lean startup principles to validate a VR cinema concept before building hardware. He describes using a Google Cardboard MVP to pre-sell tickets and validate market demand, then scaling via a franchise model to avoid high rent costs in Switzerland. Nabatov discusses technical challenges like headset overheating and motion sickness, and the importance of strategic communication within his team.

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