Ep. 7: "You had me at wine" - Gregorio Santiago, on shifting your mindset from product to brand
Gregorio Santiago, former head of Acceleration and Discovery at Distill Ventures and serial entrepreneur, shares lessons from his experience in the beverage industry, including launching his own gin and non-alcoholic brands. He emphasizes that founders must prioritize gross margin and 'financial storytelling' in their pitch decks to convince investors of a viable path to profitability. Santiago argues that successful brands shift focus from product-centric features to narrative-driven brand experiences that connect with consumers on an emotional level.