Hardware Podcasts

Ep. 7: "You had me at wine" - Gregorio Santiago, on shifting your mindset from product to brand

The Startup CPG Podcast · 30 Jul 2020 · 39m · Episode 7

What this episode covers

Gregorio Santiago, former head of Acceleration and Discovery at Distill Ventures and serial entrepreneur, shares lessons from his experience in the beverage industry, including launching his own gin and non-alcoholic brands. He emphasizes that founders must prioritize gross margin and 'financial storytelling' in their pitch decks to convince investors of a viable path to profitability. Santiago argues that successful brands shift focus from product-centric features to narrative-driven brand experiences that connect with consumers on an emotional level.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
Distill Ventures, E and J Gallo, Treasure Island Distillery
Products
Seedlip, Drink Gaia, House

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