345 - Beyond the Dieline - The secret success behind Junebar! Tom Seymour and Keith McCullough
Keith McCullough, founder of Junebar, explains his pivot from a 20-year career in video game development to creating high-fiber, plant-based snack bars. He details the product's formulation, focusing on clean ingredients and a 4-month refrigerated shelf life, and discusses the strategic importance of fiber in the current CPG landscape. McCullough shares critical advice for early-stage founders, emphasizing the need for small initial packaging orders, the benefits of co-packing, and the emotional resilience required to handle consumer feedback and imposter syndrome.