Hardware Podcasts

Advice Line with Katlin Smith of Simple Mills

How I Built This · 23 Jan 2025 · 49m

What this episode covers

Katlin Smith, founder and CEO of Simple Mills, joins Guy Raz to answer questions from three founders about scaling physical product businesses. She advises Scott of Upcycle Foods on adapting recipes for contract manufacturers, Tim of Grumpy Dad Sauce Company on the financial risks of going 'all-in,' and Marissa of Sweet Paws on focused marketing strategies for their silicone pet products. Smith shares her own journey from kitchen experiments to a brand sold in nearly 30,000 stores, recently acquired by Flowers Foods for nearly $800 million.

Most relevant to

companies scaling up, founders before launch and early-stage companies

Topics

Mentioned

Companies
Simple Mills, Upcycle Foods, Grumpy Dad Sauce Company, Sweet Paws, Flowers Foods, Chewy, Whole Foods, Bull and Branch
Products
Better Bag Opener
Also
Howard Stern

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The summary, chapters and topics are generated from the episode’s audio by this directory, not written by How I Built This. The episode itself belongs to its publisher.