Hardware Podcasts

#133 How to Make and Scale Your Product with Jamie Valenti-Jordan, Catapult Commercialization Services Part 1

The Startup CPG Podcast · 19 Mar 2024 · 56m · Episode 24

What this episode covers

Jamie Valenti-Jordan, CEO of Catapult Commercialization Services, explains the end-to-end process of launching and scaling CPG products, drawing on his background at Hampton Creek and Campbell Soup. He details how to create a 'gold standard' recipe, translate it into weight-based formulations, and select packaging that protects against oxidation and moisture. Valenti-Jordan advises on the strategic choice between self-manufacturing and contract manufacturers, explaining how co-man pricing works on a shift basis and why equity swaps are ineffective. He also covers inventory planning, shelf-life testing, and the importance of maintaining cash reserves to survive the early scaling phase.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
Catapult Commercialization Services, Hampton Creek, Campbell Soup, General Mills, Del Monte, Amped Kitchens, Michigan State, Clemson, IFT, Naturally Network
Also
GFCO

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