Hardware Podcasts

Nowhere Bakery Swims in the Shark Tank!

The Startup CPG Podcast · 14 Mar 2024 · 32m · Episode 23

What this episode covers

Maurizio and Saphira Rasti, founders of Nowhere Bakery, discuss their journey from the fashion industry to creating gluten-free, vegan baked goods, highlighting a serendipitous collaboration with Gwyneth Paltrow. They detail the grueling, multi-stage application process for Shark Tank, which they applied for twice before securing an air date with guest shark Jason Bloom. The founders explain how they managed sudden production demands by leveraging their commercial kitchen and hiring staff just two weeks before the episode aired, while also noting their current distribution in about 80 stores including Mother's Market and Alfred Coffee.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Nowhere Bakery, Mother's Market, Alfred Coffee
Also
Shark Tank, Gwyneth Paltrow, Jason Bloom, Expo West, Shelfies

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