ButcherBox: Mike Salguero
Mike Salguero, founder of ButcherBox, explains how he pivoted from a failed VC-backed woodworking marketplace to building a $500M+ direct-to-consumer meat subscription business. He details the logistical challenges of sourcing grass-fed beef, shipping frozen products with dry ice, and launching via Kickstarter without outside capital. Salguero also discusses his strategy of using influencer partnerships and residual commissions to acquire customers profitably, while navigating the environmental impact of the meat industry.