#132 Buyer Spotlight: Chris Battaglia, Protein Category Sr Manager, Hungryroot

The Startup CPG Podcast · 12 Mar 2024 · 37m · Episode 22

What this episode covers

Chris Battaglia, Protein Category Sr Manager at Hungryroot, discusses his transition from a meat cutter at Central Market and Whole Foods to leading the protein category at the AI-driven grocery platform. He details Hungryroot's strategy of using AI to personalize 75% of sales, reduce food waste, and balance private label products with branded partnerships like Restelli's and Actual Veggies. Battaglia highlights the importance of supplier relationships, consumer feedback from their Facebook group, and navigating the complexities of the meat and plant-based industries, including certifications and supply chain challenges.

Mentioned

Companies
Hungryroot, Central Market, Whole Foods, Heb, Force of Nature Meats, Betsy Ross Farms, Kevin's Natural Foods, Actual Veggies, Mosner Family Brands, Restelli's, Diesel Farms, Abbot's Butcher, Rolly Roti, Mission Driven Foods
Products
Just Egg

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