Hardware Podcasts

ButcherBox: Mike Salguero

How I Built This · 3 Oct 2022 · 1h 19m

What this episode covers

Mike Salguero, founder of ButcherBox, explains how he pivoted from a failed VC-backed woodworking marketplace to building a $500M+ direct-to-consumer meat subscription business. He details the logistical challenges of sourcing grass-fed beef, shipping frozen products with dry ice, and launching via Kickstarter without outside capital. Salguero also discusses his strategy of using influencer partnerships and residual commissions to acquire customers profitably, while navigating the environmental impact of the meat industry.

Most relevant to

founders before launch and companies scaling up

Topics

Mentioned

Companies
CustomMade, Omaha Steaks, Nesvigs, Blue Apron, Impossible Foods, HelloFresh, Google Ventures, First Round Capital, Schooner Capital, Polaris Ventures, RX Bar
Products
ButcherBox
Tools
Kickstarter
Also
Daniel Walker, Mark's Daily Apple

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