Hardware Podcasts

HIBT Lab! Against All Grain: Danielle Walker

How I Built This · 6 Oct 2022 · 46m

What this episode covers

Danielle Walker, founder of the Against All Grain brand, explains how she transformed her personal struggle with ulcerative colitis into a multifaceted business. She details her journey from a WordPress blog to a New York Times bestselling cookbook author, and finally to launching product lines including spices, apparel, and digital courses. Walker discusses the strategic pivot from the 'paleo' niche to broader 'grain-free' and 'healthy in a hurry' positioning, and her advocacy for integrating diet with medical treatment for autoimmune diseases.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
U.S. Bank, Trader Joe's, Whole Foods, Amazon, Indiegogo
Products
Against All Grain, Healthy in a Hurry, Breaking the Vicious Cycle
Tools
WordPress

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