Hardware Podcasts

Founder Feature: Alyssa Fernandez of Ollin

The Startup CPG Podcast · 22 Aug 2025 · 28m · Episode 184

What this episode covers

Alyssa Fernandez, founder of Ollin, explains how a personal health journey and a DIY wedding cake inspired her to create a gluten-positive baking brand using Texas-grown heritage grains. She details the formulation challenges of balancing ancient grain ratios to avoid off-flavors, such as an unintended banana taste in the 'Golden Hour' mix, and her decision to swap Einkorn for spelt. Fernandez discusses Ollin's 'Wild West' branding strategy, designed to counter the negative sentiment surrounding gluten-free diets by creating a celebratory, inclusive space for consumers who miss traditional baking.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Pop Up Grocer, Whole Foods, Duncan Hines, Betty Crocker, Pillsbury
Products
Ollin
Materials
Einkorn, Spelt, Rye
Also
Ramping Your Brand

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