Hardware Podcasts

Meet Our New Host

The Startup CPG Podcast · 25 Jan 2021 · 6m

What this episode covers

Jennifer Yepez-Blundell, an entrepreneur and founder of an inclusive marketing consultancy, introduces herself as the new host of The Startup CPG Podcast, succeeding Amanda Rodriguez. Yepez-Blundell explains that she discovered the show while researching ethical, purpose-driven consumer brands and immediately reached out to join the community. She highlights her focus on 'better-for-you' products, including gluten-free, vegan, and organic options, driven by her personal values as a mother of two. The episode serves as a transition of hosting duties, with Yepez-Blundell outlining her mission to showcase diverse thought and resources for emerging brands.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Startup CPG
Also
Jennifer Yepez-Blundell, Amanda Rodriguez

Related episodes from other shows

Other shows on the same ground, closest first.

  • Product Startup · 53m

    019: Organic haircare products with Susana Stewart & Caroline Maina of Fro Butter

    Susana Stewart and Caroline Maina, founders of FroButter, discuss launching an organic haircare line for curly textures, starting from a cosmetologist-client relationship and developing four functional butters over two years. They detail their pivot from scent-based to function-based product categorization, their strategy of using micro-influencers and organic social media growth, and their decision to keep manufacturing and fulfillment in-house to maintain quality and customer service. The episode highlights their bootstrapped funding, trademarking efforts, and the importance of balancing entrepreneurship with personal wellbeing.

    Validation & product-market fitMarketing & brand
    10 chapters

  • The Builder Circle · 11m

    The Pilot: Unveiling the Blueprint of "The Builder Circle"

    Sera Evcimen, host of The Builder Circle, explains her motivation for launching the podcast after mentoring startups at Techstars Paris and working on technologies like CubeSats and ion thrusters. She outlines the show's format, which includes case studies with founders like Bridget Hunter Jones and expert discussions with industry veterans such as Scott Miller. The episode details the podcast's unique value proposition, including 50-minute episodes with TL;DL summaries and a focus on actionable advice and failure analysis rather than just success stories.

    Starting a product companyValidation & product-market fit
    5 chapters

  • How I Built This · 1h 06m

    Live Episode! Wellness Coach and Podcaster: Jay Shetty

    Jay Shetty, a former monk and author of Think Like a Monk, explains how he transitioned from a rebellious London teen to a global wellness brand by leveraging social media and strategic content creation. He details his three-year monastic training in India, his subsequent struggle to find employment as a consultant at Accenture, and his pivot to creating viral YouTube videos that led to a partnership with Arianna Huffington. Shetty describes building a sustainable business model centered on his podcast, On Purpose, and paid coaching communities, emphasizing the importance of routine and intentionality in managing his public life.

    Starting a product companyDirect-to-consumer & e-commerce
    9 chapters

  • How I Built This · 46m

    HIBT Lab! Against All Grain: Danielle Walker

    Danielle Walker, founder of the Against All Grain brand, explains how she transformed her personal struggle with ulcerative colitis into a multifaceted business. She details her journey from a WordPress blog to a New York Times bestselling cookbook author, and finally to launching product lines including spices, apparel, and digital courses. Walker discusses the strategic pivot from the 'paleo' niche to broader 'grain-free' and 'healthy in a hurry' positioning, and her advocacy for integrating diet with medical treatment for autoimmune diseases.

    Validation & product-market fitDirect-to-consumer & e-commerce
    7 chapters

  • How I Built This · 51m

    Live Episode! Glossier: Emily Weiss

    Emily Weiss, founder of Glossier, explains how she leveraged her blog Into the Gloss to build a $400 million beauty brand by listening directly to her community. She details the challenges of raising seed funding from a single female investor, Kristen Green, and the process of finding a specialized chemist to develop products bottoms-up. Weiss discusses Glossier's direct-to-consumer strategy, which prioritizes digital connection and community over traditional retail distribution, and her vision for building a digital platform that replicates the social experience of their physical stores.

    Starting a product companyDirect-to-consumer & e-commerce
    6 chapters

The summary, chapters and topics are generated from the episode’s audio by this directory, not written by The Startup CPG Podcast. The episode itself belongs to its publisher.