Hardware Podcasts

Founder Feature: Grace Mittl of Absurd Snacks

The Startup CPG Podcast · 13 Jun 2025 · 34m · Episode 161

What this episode covers

Grace Mittl, co-founder of Absurd Snacks, explains how a college entrepreneurship course and a classmate’s severe food allergies inspired the brand’s allergen-free, protein-rich snack mixes. She details the operational pivot from self-manufacturing in New Jersey to an outsourced partner to enable volume, and the strategic launch of Amazon sales alongside existing retail partnerships with Whole Foods Market, Kroger, and Publix. Mittl highlights the importance of community-driven marketing, including a brand ambassador program and FAIR Pact Alliance membership, while discussing their angel-funded growth and plans for future fundraising rounds.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Whole Foods Market, Kroger, Publix, Daybreak
Products
Absurd Snacks
Also
FAIR Pact Alliance

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