The Startup CPG Podcast · 10 Jun 2025 · 55m · Episode 160
Erik Muller and Daria Jackson of The FruitGuys discuss their 27-year journey as a B Corp delivering fresh fruit and clean-label snacks to offices and schools. Daria Jackson, the Snack Category Manager, explains her curation process for the CPG assortment, emphasizing protein trends, ingredient transparency, and sustainability. Erik Muller outlines the company's mission to nourish communities and regenerate the planet through its Community Fund and donation programs. They provide specific advice for emerging brands on pricing, packaging, and building transparent partnerships to get into the FruitGuys box.
companies scaling up
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