Hardware Podcasts

#201 - Sales Operations 101 with So Good So You and SPS Commerce

The Startup CPG Podcast · 17 Jun 2025 · 49m · Episode 163

What this episode covers

Alicia Nelson, Sales and Customer Operations Manager at So Good So You, and Emily Curran from SPS Commerce discuss the critical role of sales operations in scaling a CPG brand. They detail the daily execution of orders, the importance of cross-functional collaboration via their 'SWAPs' team, and the technical workflow using Fishbowl and SPS Commerce EDI to automate order fulfillment. The conversation highlights the balance between automation and human relationship-building with retailers like UNFI and KeHE, as well as the specific KPIs used to drive growth.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
So Good So You, SPS Commerce, UNFI, KeHE, Daybreak
Tools
Fishbowl

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