Hardware Podcasts

Founder Feature - Fane He and Kyle Nguyen of The Lucky Ox

The Startup CPG Podcast · 20 Jun 2025 · 30m · Episode 162

What this episode covers

Fane He and Kyle Nguyen, co-founders of The Lucky Ox, discuss their journey bootstrapping a Vietnamese-inspired beverage brand from concept to 100 wholesale accounts. They detail the challenges of DTC logistics with glass bottles, including breakage and the need for hand-delivery via subway and Uber, and explain their pivot to 12-packs and a new repacker. The founders emphasize their 'streetwear brand that makes drinks' identity, drawing inspiration from Nike and Kith, and their grassroots door-to-door sales strategy in New York City.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Nike, Kith, Amelie on Door, Ishiki Matcha, The Spaniard, Dover Street Market, Blue Haven Variety Coffee Roasters, Padmore's Coffee, Startup CPG, Daybreak Agency
Products
The Lucky Ox

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