Outdoor Voices: Tyler Haney

How I Built This · 25 Nov 2019 · 1h 05m

What this episode covers

Tyler Haney, founder of Outdoor Voices, explains how she identified a gap in the saturated athletic wear market for non-competitive athletes and launched a brand centered on 'play' and community. She details her bootstrapped journey from sketching prototypes in her apartment to securing a $500,000 order from J. Crew, which forced her to raise capital and quit her job to fulfill the production. Haney describes her unconventional fundraising strategy of sending product to female partners of male investors, leading to a seed round from General Catalyst and subsequent scaling into retail and direct-to-consumer channels.

Most relevant to

early-stage companies

Topics

Mentioned

Companies: Outdoor Voices, J. Crew, General Catalyst, Lululemon, Nike, Under Armour, Garb Store, Sunshine Production
Products: Busy Baby Mat
Also: Magic, Outdoor Retailer, The Man Repeller

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Outdoor Voices: Tyler Haney

What this episode covers

Most relevant to

Topics

Mentioned

Related episodes from other shows

Founder + Funder: Fundraising, Retail Growth, and Building a Modern Hydration Brand with Alex Michaelsen of Leisure Hydration and Ryan Springer of Midnight

#179 - Bootstrap Heroes: Hazard's Hop Water, SWAIR, Gourmend Foods

How to Ask Someone to Invest in Your CPG Brand, with Fave's Ryan Raish

Founder Feature - Fane He and Kyle Nguyen of The Lucky Ox

Oddball's Path From Idea to Funding a Nationwide Target Launch