Hardware Podcasts

How to Ask Someone to Invest in Your CPG Brand, with Fave's Ryan Raish

The Startup CPG Podcast · 10 Oct 2026 · 38m · Episode 383

What this episode covers

Ryan Raish, founder of Fave, details his journey from a 20-year CPG career at brands like Popchips and Honest Tea to launching a certified organic powdered drink mix. He explains how he self-funded two years of R&D and retailer feedback from Target before securing a pre-seed round led by Keith Belling and the Angel Group. Raish discusses using early sales on Thrive Market, Amazon, and QVC to validate the product and close a $1 million seed round, while highlighting the distinct challenges of pitching retail buyers versus investors.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Guayaki, Honest Tea, Popchips, Super Coffee, Chloe's Fruit Pops, Target, Thrive Market, QVC, Sprouts, Amazon, Angel Group, Supernatural Ventures
Products
Fave, Kool-Aid, Country Time, Tang
Also
Keith Belling

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