Advice Line with Eric Ryan of Method returns

How I Built This · 23 Apr 2026 · 40m

What this episode covers

Eric Ryan, co-founder of Method and now a venture investor at Graycroft, joins Guy Raz to advise early-stage founders on branding, product differentiation, and fundraising. He discusses his new $15 million consumer fund and the current challenges of investing in CPG, noting that while starting is easier, scaling to $100M+ is harder. Ryan advises callers on building trust for an allergen-free fragrance brand, creating experiential marketing for customizable kids' flip-flops, and determining when to raise capital for a light-up jewelry startup.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies: Method, Graycroft, Haven Beauty, Anthropologie, Ulta, Pigeon Toes, Reserved for Humans, Goodles, Target, U.S. Bank

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Advice Line with Eric Ryan of Method returns

What this episode covers

Most relevant to

Topics

Mentioned

Related episodes from other shows

How to Ask Someone to Invest in Your CPG Brand, with Fave's Ryan Raish

Investor Spotlight: Brian Folmer, FirstLook Ventures

Founder + Funder: Fundraising, Founder-Investor Fit, and Building the Next Big Breakfast Brand with Emily Groden of Evergreen and Brian Bernstein of Rich Products Ventures

Founder Fundraising Journey: Craig Dubitsky, Happy Products

#208 - Fundraising Reflections with David Fudge (Aplós) and Amanda Amos (Collaborative Fund)