Advice Line with Lara Merriken of LÄRABAR (October 2024)

How I Built This · 9 Jan 2025 · 50m

What this episode covers

Lara Merriken, founder of LÄRABAR and co-founder of Anther, joins Guy Roz to advise three early-stage founders on scaling, retail strategy, and fundraising. She guides Alison Rep of Joy Breeders on maintaining brand authenticity while expanding into larger retail channels, emphasizing product stability over marketing buzzwords. For Mariano Quest of Maax Brands, she advises on positioning caffeinated gum in the correct retail aisle and clarifying the value proposition. Finally, she encourages Lauretta Nakocha of Loretta's British Ginger Tea to leverage her personal story and charisma to successfully fundraise for shelf-stable formulation.

Most relevant to

founders before launch and early-stage companies

Topics

Mentioned

Companies: General Mills, Joy Breeders, Maax Brands, Loretta's British Ginger Tea, Anther, Whole Foods, Walmart, U.S. Bank
Products: LÄRABAR, Max Caffeine Gum

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Advice Line with Lara Merriken of LÄRABAR (October 2024)

What this episode covers

Most relevant to

Topics

Mentioned

Related episodes from other shows

How to Ask Someone to Invest in Your CPG Brand, with Fave's Ryan Raish

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Founder + Funder: Fundraising, Retail Growth, and Building a Modern Hydration Brand with Alex Michaelsen of Leisure Hydration and Ryan Springer of Midnight

#252 - The Rise of Laurel's Coffee: Whole Foods, Wegmans & 1,800 Target Stores in Two Years

Founder Feature: Erica Groussman of Trubar