#251 - Scaling the Brand: Ops, Systems, and Simplicity with Mezcla and Doss
Yoga Charya, President and COO of Mezcla, and Sebastiaan Debrouwe from Doss discuss how Mezcla scaled from a specialty retail niche to national distribution in Target, Whole Foods, and Costco. Charya explains their operational philosophy of 'simplicity scales,' including consolidating to a single Midwest 3PL and using a turnkey co-manufacturing model to maintain focus on product quality. Debrouwe highlights how Doss’s adaptive ERP helps brands manage this complexity without sacrificing their unique brand magic, detailing Mezcla’s transition from Google Sheets to Airtable and finally to Doss to automate sample orders and ensure traceability.