077: Using Prospective Customers to Develop a Product

Product Startup · 26 May 2021 · 34m

What this episode covers

West Stringfellow, former Head of Product at Amazon and Executive at Target, PayPal, and Visa, explains how to use prospective customers to develop products through his platform HowDo. He advocates for deep qualitative research and open-ended questioning to remove founder bias and identify true customer needs before building. Stringfellow emphasizes that customer validation is an ongoing process that continues through launch, ensuring product-market fit and efficient marketing. He shares examples from his time at Amazon and Target, highlighting how iterative testing with real users leads to better design decisions and stronger brand loyalty.

Most relevant to

early-stage companies

Topics

Mentioned

Companies: Amazon, Target, PayPal, Visa, Rosetta Stone, Techstars, Mako Design + Invent
Products: HowDo
Also: Steve Jobs

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077: Using Prospective Customers to Develop a Product

What this episode covers

Most relevant to

Topics

Mentioned

Related episodes from other shows

Product Development Driven By Customer Insights w/ Dan Adams

S2E02 Soliciting Negative Feedback, Understanding The Problem, & Building Sales Success | Ryan Frederick

How to Validate the Market for Your New Product with Ivo Kalburdzhiev of CreatorClub

239: How to Build a "Customer Advisory Board" and Create a Frictionless Customer Experience with Mandy Dwight (Dwight & Co.) and Anthony Leo (IPR Robotics)

Customer Discovery for Medical Device Companies