Hardware Podcasts

Product Development Driven By Customer Insights w/ Dan Adams

The Manufacturing Executive · 7 May 2024 · 39m · Episode 204

What this episode covers

Dan Adams, founder of the AIM Institute, explains how B2B manufacturers can drive new product development by prioritizing customer insights over internal assumptions. He details a two-step 'New Product Blueprinting' process involving qualitative discovery and quantitative preference interviews to identify market satisfaction gaps. Adams argues that companies must resolve commercial risk—understanding what customers actually value—before entering the technical development phase to avoid launching products that fail in the market.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
AIM Institute, Gorilla 76, Netscape, Caterpillar, Sherwin Williams, PPG, Axel Nobel, Collab
Products
Industrial Marketing Live
Also
National Inventors Hall of Fame, newproductblueprinting.com

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