Hardware Podcasts

137: Customer Feedback at Physical Product Launches

Product Startup · 17 Aug 2022 · 28m

What this episode covers

Matt Selbie, President of Opiniator, explains how hardware startups can maximize customer feedback at product launches by asking the right people at the point of experience. He advocates for specific, data-driven questions over broad intent queries and introduces 'vulnerability analysis' to prioritize features based on importance and performance. Selbie also highlights the importance of retail camouflage, ensuring products stand out on shelves, and suggests offering respondents the final data to increase engagement.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Opiniator, Mako Design + Invent
Also
Product Startup Podcast

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