Hardware Podcasts

136: Selling a New Physical Product with Google Ads

Product Startup · 10 Aug 2022 · 32m

What this episode covers

Jem Bourouh, a Partner at Accelerated, explains how hardware startups can sell directly to consumers using Google Ads, detailing campaign structures like transactional, navigational, and informational keywords. He emphasizes the importance of defining a customer avatar and using tools like SEMRush for keyword research and Triple Whale for attribution tracking in a post-iOS privacy landscape. Bourouh outlines the mechanics of Quality Score, Ad Rank, and the shift toward automated campaign types like Performance Max, advising founders to start with low budgets and negative keywords to test intent-based traffic.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Accelerated
Tools
SEMRush, Triple Whale, Shopify
Also
Performance Max, Google Ads

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