Hardware Podcasts

#050 - How to get your product found on the internet, with Ashley Faulkes of Mad Lemmings, Switzerland

The Hardware Entrepreneur · 14 Mar 2018 · 48m

What this episode covers

Ashley Faulkes, founder of Mad Lemmings, explains how hardware startups can drive traffic and convert visitors by choosing the right CMS and SEO strategy. He contrasts templated platforms like Wix and Squarespace with the flexibility of WordPress, recommending Thrive Themes for conversion-focused design. Faulkes advises startups to prioritize organic search (SEO) over paid ads like Google AdWords for long-term growth, emphasizing the importance of keyword research to find low-competition 'battles' on Google. He shares his experience growing a site to 67,000 monthly visitors by selecting the right keywords and maintaining patience during the initial ranking phase.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Mad Lemmings
Tools
Wix, Squarespace, WordPress, Thrive Themes, Shopify, Google AdWords
Also
Tim Ferriss, The 4 Hour Work Week

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